How To Write a Powerful Blog Description

LAST UPDATED: June 17, 2020 • POSTED IN:

Writing a blog description is very crucial and can be a major ranking factor in SEO.

At the point, when user come across your website in Google Search then the chance of visiting your website increases just by looking at your TITLE and meta description.

Therefore, writing an attractive TITLE and meta description is as important as writing a good blog post.

In this article, we are going to talk about the best methods and strategies to write a great blog description to attract visitors.

Blog Description Examples

Example #1: Backlinko


Why it matters? Because of their description and the way they define that they will help you get backlinks.

Example #2: BloggingJoy


Why it matters? Because of their traffic driving strategies and a description of how to become a better blogger.

Example #3: ABrokenBackPack


Why it matters? They showcase that they are a travel blog and they focus on long-term travel.

Example #4: SeriousEats


Why it matters? The description itself describes that you’ll learn about Foods, guides to eating and much more.

Example #5: ShoutmeLoud


Why it matters? They will teach you to live a boss free life with blogging and make money online.

Example #6: Tryootech


Why it matters? It describes that they’ll teach you about Blogging, SEO and Digital Marketing.

How to write Blog Description?

I would recommend installing the Yoast SEO WordPress plugin or Rank Math Plugin before writing a meta description for a blog.

To get started with Yoast SEO, follow the below steps:

Step 1: Navigate to Page Section and select your HomePage.


Step 2: Scroll down to Yoast SEO settings and click on Edit Snippet:


You can change your meta description according to Mobile and Desktop results.

Step 3: Enter the description/summary


By writing your meta description here, the user will see the same in their search results.

You can also check Mobile and Desktop preview in Yoast SEO.

Template of Blog Description:

  1. Here at {{yourWebsiteName}}, you can find reviews of Car, Bike and other Automobiles. Subscribe to our Newsletter for the latest update.
  2. {{yourWebsiteName}} is a Food Blog, You’ll find the latest food recipes on our blog. Watch our videos for a better understanding of the food-making process.
  3. {{yourWebsiteName}} is a blog that helps beginners to learn about Blogging, SEO, and WordPress. Read our blog and know how to rank #1 on Google.

How to write a Blog Post Meta Description?

This is the most crucial part because in Google search results your post will be going to rank on targeted keyword, not your homepage.

Thus, converting a visitor into a lead totally depends on your blog post TITLE and blog post description.

To learn how to write blog post description with Yoast SEO, follow the below steps:

Step 1: Navigate to Post Section and select your post, you want to write a description for.


Step 2: Scroll down to Yoast SEO settings and click on Edit Snippet


You can change your description according to Mobile and Desktop results.

Step 3: Enter the description/summary


Template of Blog Post Description:

  1. In this post, we are going to talk about best PayPal alternativesthat can help you to generate revenue.
  2. Read about best free WordPress plugins that can help you to boost your SEO ranking. Tips For Writing A Blog Description:

Tips For Writing A Blog Description:

  • Keep it short: Never make it more than 160 words because at the end Google will truncate your description in SERPs.
  • Write some eye-catching words: Including some unique words helps you to get better CTR which will boost your search engine ranking.
  • Write about the topics you write about: While writing a description for the website homepage, you should mention what you write about and what benefits users will get from your content.
  • Include LSI Keywords: These keywords are highly related to your targeted keyword and you should add these keywords in your meta description.
  • Include Power Words: Keywords like Impressive, Life-changing, Miracle, and much more helps to get better conversions and high CTR.
  • Include your targeted keyword: Adding targeted keywords in your blog post description helps you to get high ranking in SERP.
  • Try to give a brief of your post: This is an art of converting thousand-word article into 150 words. Giving brief about your post help users to decide whether to click on the given link or not.
  • Do not repeat the target keyword: Repeating targeted keyword many times in your meta description as well as in your post may result in Google penalty.

Frequently Asked Questions:

1. What is Blog Description?

Blog description is a short summary of your website/homepage. It states, what website is all about.

2. What is a Blog Post Description?

Blog Post description is the description of your single blog post. It states, what post is all about.

3. How to write a custom Blog Description in WordPress?

For writing a custom blog description or blog post description, you’ll need to install an SEO plugin. For example, Yoast SEO plugin or Rankmath.

Final Words:

For writing a blog description plus blog post description. You need to learn some tactics of converting complex paragraphs in less than 150 words.

You need to make your audience feel that your blog post has the solution for their pursuit question.

Remember these methods will only be going to work if you’re ranking on #1 page of Google.

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